Tracey Montford

Cake Maternity was and still is my baby, born out of my own personal frustrations during my first pregnancy back in 2007. As I searched for comfortable, functional and stylish maternity and nursing wear it appeared hitting all three was the trifecta that didn’t exist. This ultimately became my driving force to craft what I couldn’t find: beautiful, functional, comfortable and sustainable pieces made to support mothers and Mother Nature. To this day we specialise in maternity and nursing bras, however, our offering has since grown to include clothing, sleepwear and swimwear — with each piece designed to grow with women as they embark on this new and exciting chapter in their lives.